The world is obsessed with stories of success. There is a well-known concept in the management literature called “the survivor bias,” which refers to the erroneous conclusions that researchers draw from focusing excessively on successful organizations and people. Pick up any magazine, and you will see the survivor bias in action: the stories are almost always about the successful; very few stories focus on the failures.
Facebook today launched a stand-alone community site (facebook-studio.com) where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community is called “Facebook Studio” and is a platform aimed at agencies, PR firms and media strategy companies.