fastcompany:

3 SOCIAL MEDIA LESSONS FROM YOUNG ADULTS AND THE AUTHORS WHO SPEAK TO THEM

Best-selling YA authors John Green and Meg Cabot discuss lessons from interacting with the most intense social media users—the youngs.

BE AUTHENTIC

t’s a cliché that teenagers can sniff a fake a mile away (paging Holden Caulfield), but both Green and Cabot say that if you don’t enjoy posting, it will show. “Teens are very media savvy,” Cabot says in a phone call from her home in Florida. “They can tell if you just show up to promote your book. That’s kind of phony.” 

THE COMMENT SECTION CAN BE A PLACE FOR GOOD, NOT EVIL

Though most people think of online comments as a scourge of the universe where Godwin’s law is proven on an hourly basis, but for YA authors, they’re a big part of connecting with fans on a more intimate level. “While YouTube comments get a bad rap, I’ve found it to be an excellent place to have meaningful conversations on everything from the Oxford comma to Indus Valley history,” Green writes.

TAKE READERS SERIOUSLY, BUT DRAW BOUNDARIES

Teenagers connect more deeply with the objects of their fandom than adults tend to—they’re at an emotional, somewhat volatile time in their lives and they feel their love and hate intensely. But this fierceness of feeling is why it’s important for YA authors to draw firm boundaries with readers. Cabot says she’s gotten a lot of requests from readers to help them with their homework. “It’s a report and it’s due tomorrow, and they want you to help them figure out the theme of your book, and if you won’t, they get a little angry,” Cabot explains. With entitled readers like this, you’ve got to draw the line when you’re a living author. 

[Image: stjudes.org]

fastcompany:

Here’s Why Meetings Never Accomplish Anything- And 3 Ways To Fix Them

Don’t let loudmouths hold too much sway.

Why: Echoing Quiet author Susan Cain’s point that the loudest people don’t have the best ideas and can, in fact, hamstring the ideas generation process.

“Vocal, overconfident team members have a disproportionate influence while shy contributors lose faith in their own proposals,”

Solution: Make sure everyone involved notes their ideas and prediction before the discussion—and influencing—begins.

Inject a little pessimism.

Why: “…downfall is often caused by project groups growing isolated and inward-looking, a symptom of the “unrealistic optimism that often bedevils creative teams.”“

Solution: “…air out reservations with a “pre-mortem,” a thought experiment where members forecast that their project fell apart in the future—and then backtrack to the present to find out why.”

Watch the clock.

f you’re having meetings, research suggests that you need them to be crisp. Jarrett notes a 2011 study that found that 367 American employees across industries didn’t care so much about how long a meeting lasted, but whether it started and ended on time.

And when in a week should you have a meeting? According to a 2009 analysis by scheduling service When Is Good, people’s flexibility peaks at 3 p.m. on Tuesdays.

[Image: Flickr user Patrick Hoesly]

inspirezme:

This fascinating project, brought to us by Ewan Yap, explores how “less is more” within big consumer brands. Ewan created a series of experimental packaging design based on the principle of ‘Big Brand Theory‘. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible, yet maintaining it’s integrity and comprehension and, at the same time, enhancing the aesthetic value. 

(Full post can be viewed here)

Purple Haze was in my brain,
lately things don’t seem the same,
actin’ funny but I don’t know why
‘scuse me while I kiss the sky.

Purple Haze all around,
don’t know if I’m coming up or down.
Am I happy or in misery?
Whatever it is, that girl put a spell on me.

Purple Haze was in my eyes,
don’t know if it’s day or night,
you’ve got me blowing, blowing my mind
is it tomorrow or just the end of time?